Zoya Nail Polish asks “Why hold onto old, worthless, possibly toxic, out of style colors or even worse trash it into landfills, when you can trade it in for fresh new, toxin free bottles of Zoya Nail Polish?”

For a limited time, kicking off just in time for Earth Day 2009, Zoya will replenish your nail polish wardrobe with the latest in nail color fashion and properly dispose of your old polish according EPA guidelines. Choose from over 300 ready-to-wear, formaldehyde, toluene, camphor and dibutyl phthalate free, award winning colors.

Simply send six or more bottles of old polish – any brand other than Zoya – and they’ll send you the Zoya colors of your choice in a bottle-for-bottle exchange. All you pay is $3 per bottle to cover shipping and processing. For more details, visit http://www.artofbeauty.com/earthday.